PT Unilever Indonesia immediately stop the cooperation contract with Luna Maya as a star of Lux soap ads and replace them with new models of foreign origin.
"Ads will then be put on a new concept with global stars from abroad," said Head of Public Relations Mary Dewantini Dwianto Unilever Indonesia ANTARA encountered in his office in Jababeka Industrial Area I, District Cikarang, Bekasi, West Java, on Wednesday (9 / 6).
Maria says it has pulled all ads from various media Lux displays of affection between Nazriel Ilham or familiar with Luna Maya says Ariel.
"PT Unilever also reduce billboard ads attached drawings Ariel Luna and gradually in many big cities in Indonesia. The plan, the image will be replaced with Sunsilk shampoo product advertising," he said.
The reason the model is changing, he said, in addition to the cooperation contract backdrop that has gone along with Luna, also due to rampant circulation of a video nasty which is similar to the couple at the center of the community.
"Previously, the survey result shows that the Lux ad starring Ariel Luna and proven partner preferred by consumers. The ad has the impression of interesting and funny, but unfortunately there are incidents of video," he said.
Of PT Unilever, he said, had a letter summoning related Luna to explain the truth of the film. "We are targeting a meeting with Luna's done this week," he said.
Lux soap ads that appear on a number of private TV, he said, is a short-term category of advertising that lasted about three months. The ads were released since April and will end in mid-June 2010.
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